Planning Your Podcast Show

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Step #1: Plan the First 12 Episodes It’s crucial to have a solid plan for your first 12 episodes. This foundation will help you establish a consistent schedule and content flow.

Step #2: Branding – Snappy and Descriptive When it comes to branding, aim for a snappy and descriptive title. I previously ran a successful podcast called Digital Marketing Radio. It achieved significant organic reach, landing in the top 10 of Apple Podcasts for the term ‘digital marketing’ and attracting about 20,000 downloads a month. While I’ve put that on hold due to client work, the branding strategy remains relevant.

Step #3: Script Intros and Outros – Use Bullets In-between Script your intros and outros precisely. For the main content, use bullet points instead of a full script to maintain a natural flow. This approach keeps your content structured yet conversational.

Step #4: Make the Intro Snappy Your intro should be quick and concise, incorporating only the necessary information to hook your listeners without dragging on. Each word counts, as a lengthy intro can cause listeners to drop off early.

Step #5: Call to Action (CTA) Include a call to action, ideally driving listeners to your website rather than attempting direct sales. Mention resources related to the episode and provide links on your blog. This strategy helps funnel listeners to your site where they can explore more content and potentially join your email list.

Step #6: Episode Length – As Long As Required There’s no fixed length for an episode; it should be as long as needed to cover the content effectively. Successful podcasts range from under 10 minutes to over two hours, depending on their format and audience.

Step #7: Publishing Frequency – As Often As Possible Publish as frequently as you can manage consistently. If bi-weekly is feasible, stick to that schedule to build and retain your audience.

Utilizing Long-Tail Questions for Social Videos: AlsoAsked and ChatGPT

AI tools like ChatGPT can significantly aid in content planning for your podcast episodes. After your initial 12 episodes, use tools like AlsoAsked to generate relevant questions based on your topic. For example, searching for ‘Podcast for B2B brands’ on AlsoAsked might suggest questions like ‘Do podcasts work for B2B?’ or ‘Is podcast a marketing strategy?’

You can use these suggestions to shape your episode content or interview questions. The idea is that if people are searching for these questions, addressing them in your podcast can increase engagement and discoverability.

Recording on video, even if you don’t publish the entire episode in video format, allows you to create short clips for social media. These clips can address specific long-tail questions, making them ideal for sharing on platforms like LinkedIn, Twitter, Facebook, and YouTube.

Presenting Tips: Effective Use of a Microphone

#1: Stay 3 Inches Away Maintain a distance of about three inches from the microphone. This positioning helps minimize reverb and echo, ensuring clearer audio.

#2: Avoid Touching and Plosives Do not touch the microphone during recording, as this creates unpleasant noise. Also, be mindful of plosive sounds (like “p” and “b” sounds) by not speaking directly into the microphone.

#3: Use Headphone Jack in Mic If your microphone, like the Samsung Q2U, has a headphone jack, use it. Listening to your own voice while recording helps you gauge your distance and volume, improving overall audio quality.

Software Recommendations

Recording: Riverside and Remotely For recording, consider using Riverside or Remotely. These services record locally on each participant’s device and then upload the tracks, ensuring higher audio quality than internet-based recordings. Avoid relying on platforms like Zoom for audio quality, as they tend to compress and degrade the sound.

Uploading and Distributing: Captivate To upload and distribute your episodes, use Captivate. This platform helps distribute your podcast to various podcast directories efficiently.

Outsource editing to professionals if possible, as high-quality production is crucial in a competitive market. With over two and a half million podcasts available, ensuring your audio quality meets listener expectations is vital for standing out.

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