How to Find Great Podcast Guests

<<– Podcasting for B2B Brands – Part 9 – Podcast Presenting

Podcasting for B2B Brands – Part 11 – Podcast Editing Tips –>>

Finding great guests for your podcast can be a challenging yet rewarding process. Here are some effective strategies to help you find and secure top-notch guests for your show:

#1: SourceBottle

One of the earliest methods I used to find guests for my podcast, Digital Marketing Radio, was SourceBottle. This platform, which is still active today, connects you with people eager to share their expertise or promote something. While it can be a useful tool for finding guests, be aware that many of these individuals might be more self-promotional.

#2: Your LinkedIn Network

Your LinkedIn network is a valuable resource for sourcing podcast guests. Many professionals are already comfortable with the podcasting format and are often willing to participate. Interestingly, only about 5% of potential guests ask about your listener numbers. If they do, it might indicate they’re more concerned about exposure than the value of the conversation. High-profile guests typically understand the long-term benefits of podcasting, such as content longevity and growing audience reach. Prioritize guests who appreciate these aspects over those fixated on current listener statistics.

#3: Interview Your Target Market

Another effective strategy is to interview people from your target market. This approach not only provides relevant and insightful content for your audience but also helps you build relationships with key individuals in your industry. By engaging in meaningful conversations, you can organically introduce them to your brand, fostering deeper connections without overt sales tactics. It’s a strategic, long-term method to enhance your network and industry standing.

#4: Provide Guests with Microphone Tips and Show Format Details

To ensure a smooth recording session, provide your guests with microphone tips and detailed information about your show’s format. An automated email a week before the recording can be very helpful. Include recommendations for microphones or headsets, discourage the use of Bluetooth microphones, and outline the show’s structure. For example, explain what will be discussed in the first 15 minutes and share standard questions for the latter part of the show. Providing a link to a previous episode can also help guests understand the flow and style of your podcast.

#5: Want to Be a Guest? Start Your Own Podcast First!

If you’re interested in being a guest on other podcasts, consider starting your own podcast first. Creating a series of 12 episodes can help you become more comfortable with the medium, improve your speaking skills, and refine your message. Additionally, having your own podcast can connect you with other podcasters, increasing your chances of being invited as a guest on their shows.

By utilizing these strategies, you can effectively find and secure high-quality guests for your podcast, enhancing the overall content and reach of your show.

Leave a Reply

Your email address will not be published. Required fields are marked *