Podcasting Promotion Tasks

<<– Podcasting for B2B Brands – Part 11 – Podcast Editing Tips

Additional Podcast Tasks

#1: Save as MP3
Ensure you save your podcast episode as an MP3 file. Opt for a high-quality bitrate, such as 192 kbps, to maintain decent audio quality.

#2: ID3 Tags
Add ID3 tags to your MP3 file. These tags include essential information such as the episode title, episode number, and other metadata that help identify and organize your podcast.

#3: Upload to Host
Upload your MP3 file to your podcast hosting service, such as Captivate.

#4: Add Title, Description, Image, and Other Details
Within your hosting platform, add the episode title, a detailed description, an eye-catching image, and any other relevant details to accompany your podcast episode.

#5: Schedule Publishing on Your Host and Accompanying Blog
Schedule the episode for publishing on your hosting platform and ensure it’s also featured on your accompanying blog. An accompanying blog post can enhance your podcast’s visibility and provide additional content for your audience.

Launch and Promote

Launch and Promote
As you launch and promote your podcast, focus on a few key platforms and strategies to maximize reach and engagement.

#1: Publish on Major Platforms
Publish your podcast on major platforms like Spotify, Apple Podcasts, and Audible. These platforms are crucial for reaching a broad audience. Although your podcast will likely appear on other platforms automatically, directing your audience to these primary platforms can help concentrate your subscriber base, boosting organic reach and rankings.

#2: Promote in the First 24 Hours
Promote your episode aggressively within the first 24 hours. Many platforms, including Apple Podcasts, monitor initial download numbers to determine visibility and ranking. A strong start can significantly impact your episode’s performance.

#3: Leverage Your Own Email List
Use your email list to promote your podcast. Send an email to your audience shortly after publishing, including specific links to platforms like Apple Podcasts, especially if your audience reads emails on an iPhone. This targeted approach can increase downloads and improve your podcast’s organic visibility.

#4: Use Video Clips
Create and share video clips from your podcast episodes. Square video clips are particularly effective for social media. Record video during your episodes, even if you don’t publish the entire video. Use these clips for additional content, such as social media posts or blog entries, and consider using them in paid advertising campaigns on platforms like Facebook.

#5: Use Twitter, LinkedIn, and Facebook Ad Campaigns
Run ad campaigns on Twitter, LinkedIn, and Facebook to promote your podcast. Focus on driving traffic to a trailer video or specific episodes, leveraging the targeting capabilities of these platforms to reach your ideal audience.

#6: Get the Guest Involved
Encourage your guests to promote the episode. Provide them with promotional materials, such as episode artwork and direct URLs. When guests share the episode with their own audience, it can significantly expand your podcast’s reach.

By following these steps and integrating these strategies, you can efficiently manage your podcast production and promotion, ensuring a professional and well-distributed final product.

Leave a Reply

Your email address will not be published. Required fields are marked *