Did you know that I published my book, Marketing Now as a result of producing my podcast?
One of the benefits to being an experienced podcaster is that I’m regularly asked by other podcasters to be a guest on their shows.
Quite often, guests find it challenging to deliver pristine audio quality; and one of the key advantages to having other podcasters on your own show is that you can be pretty sure that you won’t have to walk them through how to improve their audio!
One of the shows that I was on a few months ago was the Inbound Success show with Kathleen Booth. You can listen to the episode here.
During the show I shared with Kathleen my thoughts on how, if you follow 6 simple steps you can work towards publishing a book as a result of becoming a podcaster.
In summary, the following are the 6 simple steps that I would recommend that you follow if you’re interesting in following a similar path…
6 Steps from starting a podcast to publishing a book
STEP 1: START WITH A BASIC, AUDIO-ONLY PODCAST
It’s so easy to get lost in selecting and testing the best gear before you start a podcast. All you should get is a Samson Q2U microphone alongside a mic windscreen and boom arm – and for around £100 you’re sorted!
STEP 2: UP YOUR AUDIO QUALITY AND BE MORE EFFICIENT
One you’ve recorded your first 20 episodes you’ll start to develop a consistent episode format as well as standard systems for producing your show. Now’s the time to consider upgrading your mic to an RE20 and adding a podcast production console to your equipment.
STEP 3: TURN ON YOUR CAMERA, BUT DON’T GO LIVE YET
The reason why I haven’t focused on video yet is that I believe that it’s important to get comfortable with producing great audio before moving on to video. Just like spinning plates, focusing on one at a time is key. Therefore, when you start with video, just record you and your guest. Don’t try to livestream yet. A Logitech C920 is still a great starter camera if you can get your hands on one!
STEP 4: LIVESTREAMING WHILE YOU RECORD A PODCAST
Once you’re comfortable looking into the camera while you do your show intros and outros then it’s time to move on to livestreaming. Livestreaming brings another couple of challenges – first of all, you can’t have multiple takes; and secondly, it’s a good way of interacting with your audience. You should be comfortable with your audio and video production skills before you introduce more plates to the balancing act!
STEP 5: HOST A VIRTUAL SUMMIT
Hosting a virtual summit can seem like a daunting prospect – especially when many virtual summits last for 8 hours or more, with many different participants. However, when you think about it, all virtual summits actually are, are multiple webinars strung together. Therefore, the more livestreams that you do that incorporate guests, the more practice that you’re getting to host a virtual summit.
STEP 6: TURN YOUR VIRTUAL SUMMIT CONTENT INTO A BOOK
Did you now that the average 8-hour virtual summit produces a transcript of 60,000 words? It also happens to be that the average book is around the same length. Now, I’m not advocating that you just turn a transcript directly into a book, but this can be a wonderful basis for a book. Check out my own book, Marketing Now which was produced as a result of hosting a virtual summit.